In 1998, Zoom Media established Zoom Agency Network, a network of advertising billboards in 30 Quebec advertising, media placement and research agencies. These billboards are mainly intended for the agencies' employees. All proceeds from the advertising on these billboards are channeled to train the next generation of practitioners, to enhance the knowledge of industry professionals and to provide direct assistance to needy professionals.

The AQAA was an appropriate partner with Zoom Media to create a Committee of distribution of the funds. This committee receives and analyzes, once or twice per year, projects meeting the criteria for the funds.

This partnership with Zoom Media represents a concrete collaboration for the improvement of the Industry.