The AAPQ represents the industry's interests before several committees

• Negotiates the Agreement concerning commercials with the Union des Artistes.
• Serves as an interpreter of this Agreement to the producers.
• Participates in the Advertising Standards Canada administration council.
• Participates in the analysis of advertising complaints for the Quebec division of Advertising Standards Canada.
• Is an active member of the Quebec Council of the Communication Industry
• Participates in the Funds attribution committee of the Zoom Media Agency Network

The AAPQ is actively engaged in improving study programs in marketing and communications

• Supports and finances, in collaboration with HEC Montreal, a graduate study program in marketing communication (DESSCM). Each member benefits from an $800 discount per student on the annual renewal of their membership.
• Has created and administrates a "mentors program", exclusively offered to DESSCM students.
• Gives a $6,000 prize each year to the DESS graduating student with the best cumulative average.
• Participates in the University of Montreal Advertising certificate program's council.
• Is creating, in collaboration with the University of Quebec in Montreal, a bachelor's program in integrated marketing communications.
• Is creating a research fund in marketing communications.

The AAPQ defends the advertising agencies' interests in several industry issues

• Media convergence
• Speculative pitches
• Government relations
• Federal sponsorship scandal

The AAPQ provides its members with unique resources in order to encourage their growth

• An electronic database on the industry
  • A salary survey (conducted every 3 years) and distributed only to participating members.
  • A special report on advertising laws in Quebec and Canada (coming soon)
• Conferences and seminars for directors of member agencies 
  • Special seminars on management, finances, leadership, etc.
  • Conferences on the industry's issues
• An exclusive newsletter
  • In each newsletter: a special report on an industry issue, an interview with an advertiser, different articles related to management and industry news.
• An information service
  • Daily following of the Se@o and MERX and free distribution of the opportunities to members
  • Sending of all important official documents to members (documents coming from Advertising Standards Canada, Union des Artistes, etc)
•  A group insurance service (currently being developed)

The AAPQ brings visibility to its members

• Internet site with important information on each member.

The AAPQ encourages excellence in advertising work

• Participates actively in the Cassies organization.  
• Develops quality norms for its members and a Code of Ethics